AIC Bulletin
30th January 2012 (Monday)

Transforming your Consulting Firm into a Social Media Machine

Presented by:

Andrew Schiestel

(Senior Partner, tbk Creative)

Andrew Schiestel (a Sr. Partner at tbk Creative) will work with AIC members and deliver a talk on how to use social media marketing strategically to develop a greater client base, enhance repeat business, and gain much more brand exposure.

During the talk, you will learn:

  1. The #1 reason businesses fail with social media and what to do about it
  2. The top 5 reasons you should be blogging and 2 ways to do it successfully
  3. If you should have a personal or corporate Facebook page, and what to do once you set them up
  4. How to generate more earned media for your firm
  5. A step-by-step guide for turning a new business contact into a client using social media

Gerry Macartney, CEO of the London Chamber of Commerce, had this to say after one of Andrew's keynotes: "The presentation to our sold out audience was not only enthusiastically received by attendees, it generated an immediate buzz on Facebook with over 30 attendees chiming in about his address within an hour of his wrap-up."

About Andrew Schiestel & tbk Creative

Andrew is a Sr. Partner and Chief of WOW! Projects at tbk Creative, a London-based web design and social marketing agency that instigates and accelerates consumer action around brands.

The firm's client campaigns have been reported on by news media publications coast to coast including CTV, Toronto Star, London Free Press, the Canadian Press, and more.

Andrew and tbk Creative were recently highlighted as featured stories in the Toronto Star, Business London magazine, CBC Nova Scotia, Yahoo! News, London Free Press, & Metro London.

Some of their clients include: City of London, Middlesex County, Volkswagen Orillia, Western Fair District, Community Living Ontario, London Health Sciences Foundation, King's University College at Western, Obsidian Group Inc., and Siskinds The Law Firm.

 

 

DATE: Monday, January 30, 2012
7:00 PM: Registration and networking
7:15 PM: Program begins. Attendees can give 20 second infomercials.
9:30 PM: Program ends

PLACE: Crowne Plaza Toronto Airport Hotel (33 Carlson Court, Toronto, M9W 6H5) | website

Onsite parking is $5 but only if you pay at the front desk. (Note: if you use the outside parking kiosks, you will be charged the undiscounted rate.)

Tickets

AIC Members

Full members: Your admission is free when you show your membership card at the door.

Bring a guest: When you and your guest register together, your guest gets a preferred rate of $25.

Members of SIP and XL Toronto

Tickets are $10 when you show your membership card at the door.

Visitors and Remote Members

Tickets are $30. To save 20%, use PayPal and register online 24 hours before the meeting.

NOTES

 

 

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