AIC Bulletin
ebruary 2010 Issue includes:
~ Speaker - February 22nd Event Details
~ AIC Announcements
~ Other Great Events
Association of Independent Consultants (AIC)
in association with the Society of Internet Professionals (SIP)
presents:
Making Headlines - How To Get Into The Media For FREE
Presented By:
Jennifer Beale
Publicist
In October 2009 we delivered the WHO can by showing you that anyone, with a passion and determination for growing and creating expertise around their business, can utilize the Media to achieve this.
NOW we are delivering a clear plan of WHAT and HOW to.
Want to get FREE promotion in Print, TV, and Radio but are uncertain how to begin? Or trying to get media coverage but frustrated because for some reason you're not getting interviews? Being in the media raises your profile to expert status and provides instant credibility, building a high level of trust that pulls prospects to you. And studies show articles and interviews are more believable than paid advertising, get five times more notice, and generate 28 percent of sales inquiries.
In this session, you'll learn:
- A proven paint-by-number approach created specifically for consultants and coaches;
- Three (3) things that drive editors and producers crazy (and how to avoid making mistakes);
- How to leverage what you already do to get ongoing media coverage and generate QUALITY business leads.
Now that you know the passion behind ordinary people becoming Media experts, you too can walk away from this seminar with a clear plan to achieve more sales:
"Hi Jennifer - dropping you a note that I aced the audition and will be the new host for Inside Toronto Real Estate!!! Thanks for your help, Brian." Brian Persaud, Real Experts Inc
"Without Jennifer's course I wouldn't have realized how easy it is to get in the media. With little effort I was featured in 5 top trade magazines and with no effort 3 more have been attracted to me." Debra Bradshaw, ZEP
"After taking Jennifer's PR seminar I sent out my first news release and within one hour a journalist called for an interview." Brenda Langendoen, B'N'R Stables
ABOUT JENNIFER BEALE: After years as a freelance writer and editor, Jennifer Beale turned her natural compulsion to promote into a successful career as a publicist with unleash pr. Passionate about others' success, Jennifer teaches small business professionals how to generate leads by getting FREE exposure in print, and on radio and TV shows.
Her students have appeared on Breakfast TV, Canada AM, BNN, CTV, CITY TV, Global TV CFRB, Metro Morning, CBC Newsworld, and in the Globe and Mail, National Post, Toronto Star, as well as various consumer and trade media, and many more. 416-unleash (865-3274) http://www.unleashpr.com
DATE: Monday, February 22, 2010
TIME: Registration 7:00pm
(Programme begins 7:30pm)
PLACE: Crowne Plaza Airport
33 Carlson Court, Toronto
on-site parking $5.00 (DO NOT PAY AT THE PARKING KIOSK: Report to the front desk and pay special $5 rate.)
For more information on AIC contact us at: 416-410-8163 or by e-mail at info@aiconsult.ca or visit http://www.aiconsult.ca/
Meeting Fees: AIC & SIP Members $10.00 Visitors $30.00
NEW in 2010: New AIC members and renewing AIC members attend meetings for FREE. This is a new benefit of membership being introduced in 2010. Until the AIC member's month of renewal, the meeting fee is $10.00.
AIC, SIP, and XL Toronto Members must show their membership cards at the door to get the special member rate.
Special offer for AIC Members - Your guest registers at the preferred rate of $25. Member and guest must register together to get this discount. Until your month of renewal, when you bring a guest, your registration is FREE.
VISITORS PRE-REGISTER ONLINE THROUGH PAYPAL BY FEB 22 AND RECIEVE A 20% REDUCTION (DISCOUNTS ARE NOT COMBINABLE)
2009 MEMBERS PRE-REGISTER ONLINE THROUGH PAYPAL BY FEB 22 AND HELP US REDUCE LINE UPS AT THE DOOR (2010 members free)
NOTE: If you're having technical difficulties pre-registering on-line, please send us an e-mail directly at finance1@aiconsult.ca stating your problem and requesting a manual registration.
Cancellations must be received by e-mail to the VP Finance at least 24 hours before the event, otherwise the fee is forfeited.
IMPORTANT NOTICE: AIC meetings may qualify for up to 3 hours of CPLD credits for the Society of Management Accountants of Ontario or training credits for CGA Ontario.
AIC's BUILD YOUR BUSINESS: HALF-DAY WORKSHOP
Sell With Integrity - Market for Results
A five-hour, intensive workshop delivered by three of Canada's top sales and marketing practitioners:
Tom Stoyan, Helen Walter and Keith Thirgood.
These three professionals guide you through a series of sales and marketing, business-building exercises.
Tom Stoyan, Canada's Sales Coach:
The Five Biggest Sales Mistakes Professionals Make (And what you can do to avoid them.)
45-minute seminar delivering to you a new approach to professional sales
45-minute workshop taking you through exercises where you begin practicing these new sales techniques.
Helen Walter, Senior Visioner, Capstone Communications Group:
Marketing, Your Image, Your Message, Your Market (Learn the fundamentals that will make your marketing more successful.)
45-minute seminar introducing vital marketing concepts
45-minute workshop where you work, in a small group setting, on your own marketing issues.
Keith Thirgood, Marketing Advisor, Capstone Communications Group:
Applying marketing fundamentals to the Internet (Internet marketing is more than simply being there.)
45-minute seminar walking through Internet marketing tools and concepts
45-minute workshop where you work on your own Internet marketing issues.
In addition, Tom, Helen and Keith will be assigning homework where you continue the process begun in the workshop.
After one week, participate a webinar where you share the results of you homework with other participants and get individual feedback and coaching.
After another week, participate in a final webinar to fine-tune your' efforts.
Work on your own business, not a make-believe case study. Come away with practical advice you can use the next day in your own business.
Build Your Business Bootcamp : Thursday, April 29, 2010, 12 noon - 5 pm
Registration for the AIC Sponsored Build Your Business Bootcamp:
AIC 2010 Full Members FREE, (AIC 2009 and Remote Members, $200) Non-AIC members $250
Register today by our secure PayPal account.
Non-member workshop registration $250
Remote & 2009 AIC Member registration $200
AIC 2010 Full Members FREE registration
Announcement - 2010 Membership
2010 Full membership $199
2010 Remote membership $55
Visitor and remote member meeting fee $35
2009 AIC Full Member meeting fee, $10
2010 AIC Full Member meeting fee FREE
BONUS INCENTIVE: As a bonus for our loyal members, during 2010, any member renewing PRIOR to their actual due date (must be paid one month in advance without exception) receives a $50 discount.
Marketing Opportunities
Open to members and non-members alike
Increase your visibility at a great price with our sponsorship opportunities!
Increase your visibility and reach by sponsoring either the monthly AIC meeting or the AIC Bulletin (our monthly newsletter).
AIC Bulletin
- One sponsor per issue.
- Your logo (up to a 1" visual)
- Up to 100 words describing your services.
Cost per issue: Members $75. Non-members $125.
Total newsletter distribution 1,800+.
Monthly AIC Meeting
- Display your company signage at meeting (size restrictions apply)
- Two minutes at meeting to talk about your business at the beginning of the meeting.
- Your sponsorship listed in two AIC e-mail meeting notices (Not the AIC Bulletin which is reserved for the newsletter sponsor)
Cost per meeting: Members $125. Non-members $250.
If you know someone outside of AIC who might like to promote their services to our group, tell them about this excellent opportunity! Contact info@aiconsult.ca for further details.
OTHER GREAT EVENTS
Canadian Association of Professional Speakers (CAPS): Toronto Chapter
How to Introduce a Speaker
Polish Your Writing and Platform Competencies
Monday Evening
Feb 8, 2010
6:30 -9:30 pm
Our evening presenter, Maggie Chicoine says: "This session was conceived during past CAPS Conventions. I was astounded when colleagues who were honoured to introduce Main Platform keynoters, stumbled on names and struggled with titles. From scribbled and crumpled notes to lengthy yawnable bios and even a mini-keynote or two, I was puzzled. As pros, we need to get better at this!
Two questions buzzed in my head: since we make our living speaking, why don't we know how to write and present great introductions? Doesn't anyone teach "Introducer" skills?"
The answers were simple, I designed the program. I am honoured to join yet another CAPS Chapter to present this session and help you to be an amazing professional Introducer as well as a pro speaker, trainer and facilitator.
In this engaging and pragmatic session, learn how to:
o extract the essentials from an extensive bio and summarize the most intriguing elements
o write a concise introduction, using a creative 3 part formula (that subtly hooks the audience)
o stage the introduction to highlight the presenter
o take the lectern and capture the audience's attention
o bridge awkward and unexpected moments
o warm up the audience
o and, prepare your own savvy intro to distribute to meeting planners so that
you stand out from other speakers by crafting a more effective, powerful and easy to read introduction
CAPS Monthly Networking Dinner
February 8, 2010
Mix, meet and mingle over dinner. Open to members and non-members. The more you learn more about other speaker's businesses, the greater the opportunity you will have to become a valuable resource to your clients.
Time: Dinner will be served between 4:30 - 5:45 pm. Room will be cleared at 6 pm in order to set up for our monthly meeting.
Menu: Fusilli salad w/Vegetables, Assorted sandwiches - ham, beef, turkey, grilled vegetable and tuna, dessert & beverage [non alcoholic] This great dinner is only $25 - includes all taxes and gratuities.
Please note there are no restaurants open after 3:00 pm at The International Centre.
For special dietary requirements
a) pay online, then
b) send an email to judiwalsh@askcorporate.ca with specifics
Catering requires advance notice to prepare the correct number of meals; pre-payment is required. Registration deadline is Tuesday, February 2, 2010.
Please note that we are unable to take any dinner registrations after the cut-off date, and will not be able to accept registration payment at the door for the networking dinner.
Pre-registration by Tuesday, February 2nd, 2010. 
CAPS Meeting Location for 2010 - International Centre
Conference Centre Entrance
Located at the North Side of Hall 1 facing Airport Road
6900 Airport Road
Mississauga, ON L4V 1E8
http://www.internationalcentre.com/maps-and-directions
Pre-registration by February 2nd for dinner
Members: Evening event $0
Non-Members: Evening event $60
At-the-Door
Non-members: Evening event $60
*prices do not include GST. GST will be added.
***The location for this meeting is The International Center, 6900 Airport Road - Derry Road and Airport Road. Click here to view local area map.
Click here to go to the CAPS Toronto website
The Society of Internet Professionals (SIP)
SIP Benefit now available to AIC Members
For more information, send an email to Max Haroon: founder@sipgroup.org or phone 416- 891-4937
Visit www.sipgroup.org for more information.
XL Results
XL Results Toronto's next event, visit http://xlresultscanada.com/blog/
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