AIC Bulletin
March 2010 Issue includes:
~ Speaker - March 29th Event Details
~ AIC Build Your Business - Half-Day Workshop
~ AIC Announcements
~ Other Great Events
Association of Independent Consultants (AIC)
in association with the Society of Internet Professionals (SIP)
presents:
Ditch Your Pitch
How To Create A Powerful Positioning Statement That Actually Gets People Interested!
Presented By:
Michel Neray
Founder & Chief Differentiation Officer
The Essential Message®
Any textbook will tell you what a positioning statement is and why you need it. In this Essential Message Workshop, Michel will show you how to create the most compelling Positioning Statement for you -- and how to turn it into a powerful sales tool that you can easily and naturally use in any conversation!
If you're like most people in business, you already know that a positioning statement is an essential element in your sales and marketing toolbox. But having sat through other sales and marketing presentations, you might be worried that working on your positioning statement will be just another word-play exercise that won't do anything to build sales.
The simple, proven fact is that a well-developed positioning statement enables you to focus your energy on the real business of getting sales. And when it's applied properly to your website, sales material and networking conversations, your positioning statement becomes your most powerful ally in attracting the right customers, right away.
You'll learn:
- The 5 core elements that every positioning statement should have. (Even if you already have a positioning statement, it's almost guaranteed you're missing one of them.)
- The mistake that almost all businesses make when using their positioning statement in their marketing materials (and how you can avoid it.)
- How to turn your positioning statement into a compelling conversation starter at networking events and in sales situations.
- And more!
ABOUT MICHEL NERAY:
Since 2003, Michel has helped thousands of independent professionals and growing corporations discover and communicate their authentic competitive advantage. (www.EssentialMessage.com)
That's how Michel has helped thousands of independent professionals, entrepreneurs and growing corporations double, triple and even quadruple results, (without manipulative sales techniques.)
Michel has a science undergraduate degree from the University of Waterloo and an MBA from McGill University. He also has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive.
Michel co-authored "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. In 2005, his chapter, "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'.
He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts and authors.
For information about Michel's workshops, keynote speeches or eWorkbooks, or to sign up for his free newsletter, please go to www.neray.com
DATE: Monday, March 29, 2010
TIME: Registration 7:00pm
(Programme begins 7:30pm)
PLACE: Crowne Plaza Airport
33 Carlson Court, Toronto
on-site parking $5.00 ( DO NOT PAY AT THE PARKING KIOSK: Report to the front desk and pay special $5 rate.)
For more information on AIC contact us at: 416-410-8163 or by e-mail at info@aiconsult.ca or visit http://www.aiconsult.ca/
Meeting Fees: AIC 2009 Members & SIP Members $10.00 Visitors $30.00
NEW in 2010: New AIC members and renewing AIC members attend meetings for FREE. This is a new benefit of membership being introduced in 2010. Until the AIC member's month of renewal, the meeting fee is $10.00.
AIC, SIP, and XL Toronto Members must show their membership cards at the door to get the special member rate.
Special offer for AIC Members - Your guest registers at the preferred rate of $25. Member and guest must register together to get this discount. Until your month of renewal, when you bring a guest, your registration is FREE.
VISITORS PRE-REGISTER ONLINE THROUGH PAYPAL BY MAR 29 AND RECIEVE A 20% REDUCTION (DISCOUNTS ARE NOT COMBINABLE)
2009 MEMBERS PRE-REGISTER ONLINE THROUGH PAYPAL BY MAR 29 AND HELP US REDUCE LINE UPS AT THE DOOR (2010 members free)
NOTE: If you're having technical difficulties pre-registering on-line, please send us an e-mail directly at finance1@aiconsult.ca stating your problem and requesting a manual registration.
Cancellations must be received by e-mail to the VP Finance at least 24 hours before the event, otherwise the fee is forfeited.
IMPORTANT NOTICE: AIC meetings may qualify for up to 3 hours of CPLD credits for the Society of Management Accountants of Ontario or training credits for CGA Ontario.
LIMITED SPACE
AIC's BUILD YOUR BUSINESS: HALF-DAY WORKSHOP
Sell With Integrity - Market for Results
A five-hour, intensive workshop delivered by three of Canada's top sales and marketing practitioners:
Tom Stoyan, Helen Walter and Keith Thirgood.
These three professionals guide you through a series of sales and marketing, business-building exercises.
Tom Stoyan, Canada's Sales Coach:
The Five Biggest Sales Mistakes Professionals Make (And what you can do to avoid them.)
45-minute seminar delivering to you a new approach to professional sales
45-minute workshop taking you through exercises where you begin practicing these new sales techniques.
Helen Walter, Senior Visioner, Capstone Communications Group:
Marketing, Your Image, Your Message, Your Market (Learn the fundamentals that will make your marketing more successful.)
45-minute seminar introducing vital marketing concepts
45-minute workshop where you work, in a small group setting, on your own marketing issues.
Keith Thirgood, Marketing Advisor, Capstone Communications Group:
Applying marketing fundamentals to the Internet (Internet marketing is more than simply being there.)
45-minute seminar walking through Internet marketing tools and concepts
45-minute workshop where you work on your own Internet marketing issues.
In addition, Tom, Helen and Keith will be assigning homework where you continue the process begun in the workshop.
After one week, participate a webinar where you share the results of you homework with other participants and get individual feedback and coaching.
After another week, participate in a final webinar to fine-tune your' efforts.
Work on your own business, not a make-believe case study. Come away with practical advice you can use the next day in your own business.
Build Your Business Bootcamp : Thursday, April 29, 2010, 12 noon - 5 pm
Registration for the AIC Sponsored Build Your Business Bootcamp:
AIC 2010 Full Members FREE, (AIC 2009 and Remote Members, $200) Non-AIC members $250
Register today by our secure PayPal account.
Non-member workshop registration $250
Remote & 2009 AIC Member registration $200
AIC 2010 Full Members FREE registration
Announcement - The Advisor
The new AIC quarterly journal, The Advisor, was distributed by e-mail last month. We're looking for authors, and if you have a topic you would like to write on, that would be of interest and value to independent consultants, please get in touch with us.
Announcement - 2010 Membership
2010 Full membership $199
2010 Remote membership $55
Visitor and remote member meeting fee $30
2009 AIC Full Member meeting fee, $10
2010 AIC Full Member meeting fee FREE
BONUS INCENTIVE: As a bonus for our loyal members, during 2010, any member renewing PRIOR to their actual due date (must be paid one month in advance without exception) receives a $50 discount.
Marketing Opportunities
Open to members and non-members alike
Increase your visibility at a great price with our sponsorship opportunities!
Increase your visibility and reach by sponsoring either the monthly AIC meeting or the AIC Bulletin (our monthly newsletter).
AIC Bulletin
- One sponsor per issue.
- Your logo (up to a 1" visual)
- Up to 100 words describing your services.
Cost per issue: Members $75. Non-members $125.
Total newsletter distribution 1,800+.
Monthly AIC Meeting
- Display your company signage at meeting (size restrictions apply)
- Two minutes at meeting to talk about your business at the beginning of the meeting.
- Your sponsorship listed in two AIC e-mail meeting notices (Not the AIC Bulletin which is reserved for the newsletter sponsor)
Cost per meeting: Members $125. Non-members $250.
If you know someone outside of AIC who might like to promote their services to our group, tell them about this excellent opportunity! Contact info@aiconsult.ca for further details.
OTHER GREAT EVENTS
The Society of Internet Professionals (SIP)
SIP Benefit now available to AIC Members
For more information, send an email to Max Haroon: founder@sipgroup.org or phone 416- 891-4937
Visit www.sipgroup.org for more information.
Canadian Association of Professional Speakers (CAPS): Toronto Chapter
Ever wonder what's on the minds of Decision Makers?
What their concerns are and how we, as Speakers, can address them?
Be sure to join us as the CAPS Toronto Chapter presents
What Do They Want From Me?
What Decision Makers are Looking For: Emerging Trends
A Panel Discussion
Monday March 8, 2010 - 6:30pm - 9:30pm
International Centre - Conference Centre Entrance
Located at the North Side of Hall 1 facing Airport Road
6900 Airport Road, Mississauga, ON L4V 1E8
Click here to view local area map
For more information or to register for this event, click here
Join us for an interactive panel discussion with professionals who manage speaker networks and events. You will hear directly what challenges they have overcome, what's important to them now and what they see in the future. Discover the business trends that will help us help them.
You will learn:
- Learn the tools and techniques that will get you booked
- How to avoid making the biggest mistakes most speakers make
- Learn why customizing to an organization's strategic plan is crucial
- The biggest concerns on your customer's minds
- Emerging trends that could impact your speaking business
***The location for this meeting is The International Center, 6900 Airport Road - Derry Road and Airport Road. Click here to view local area map.
Click here to go to the CAPS Toronto website
XL Results
XL Results Toronto's next event, visit http://xlresultscanada.com/blog/
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