AIC Bulletin
If you know other consultants, send this notice to them. Get them involved!
AIC Meeting: August 25, 2008
Association of Independent Consultants (AIC)
in association with the Society of Internet Professionals (SIP) Presents:
The Media Wants You!
Presented by:
Janette Burke
Founding Creator
'Your Marketing Magnet'
In this interactive and informative presentation, participants will benefit from Janette's expertise, inside tips and proven techniques, and gain a firm understanding of:
- What PR is & how it differs from advertising
- How these two distinct forms of promotion compliment each other
- How the PR process works & when to add PR to their marketing & communication mix in order to generate affordable and effective publicity and promotion for their businesses
- How to deal with the media in order to secure high-impact print, radio, TV and Internet coverage
- What a press release is & why and when they need one
- How to determine their unique hooks, angles & story lines
- A general overview of what they must put in to their release in order to grab the media's attention
- A general overview of what a media kit is & what must be put into one
- And much more!
Janette Burke is the Founding Publicist of Prime Time PR and former Editor of PRtalk, Canada's only on-line PR magazine that she created to help entrepreneurs, business owners, professionals, marketing directors, book authors, speakers and coaches understand the differences between PR and advertising and effectively use PR to grow their businesses.
Janette is a marketing/PR Coach, Consultant, Project Manager, Speaker, Trainer, Workshop Facilitator, and Columnist for The York Region business Times, Women with Vision! Magazine, Women Can Do Anything, and Elevation Profile Marketing's Celebrating Achievement.
She is also the creator of Janette Burke, 'Your Marketing Magnet', home of "Janette's Marketing/PR Process TM" (JMPP), her unique, customized, cost effective, get results-now, 1:1 and group workshops, marketing/PR Coaching, consulting and training program.
Comprised of her life's work, JMPP combines over 17 integrated marketing/PR topics, functions and programs and comes jam-packed with her invaluable marketing/PR know-how, assessments, feedback, insider tips, action-plans, innovative ideas, proven promotion strategies, resources, and much more.
DATE: Monday, August 25, 2008
TIME: Registration 7:00pm
(Programme begins 7:30pm)
PLACE: Novotel Airport Hotel
135 Carlingview Drive, Toronto
on-site parking $5.00 ( DO NOT PAY AT THE PARKING KIOSK: Report to the front desk and pay special $5 rate.)
For more information on AIC contact us at: 416-410-8163 or by e-mail at info@aiconsult.ca or visit http://www.aiconsult.ca/
Meeting Fees: AIC & SIP Members $10.00 Visitors $25.00
AIC, SIP, MTA and XL Toronto Members must show their membership cards at the door to get the special member rate.
Special offer! If you're an AIC Member, and you bring a guest, you get in together for only $20 total. (Save $15) Member and guest must register together to get this discount.
As there will be prepared TAKE HOME MATERIAL, we will require PRE-REGISTRATION for this meeting to ensure we have enough for everyone. Please follow the links below to pre-register for this event!
VISITORS PRE-REGISTER ONLINE THROUGH PAYPAL BY AUGUST 24 AND RECIEVE A 20% REDUCTION (DISCOUNTS ARE NOT COMBINABLE)
MEMBERS PRE-REGISTER ONLINE THROUGH PAYPAL BY AUGUST 24 AND HELP US REDUCE LINE UPS AT THE DOOR
NOTE: If you're having technical difficulties pre-registering on-line, please send us an e-mail directly at finance1@aiconsult.ca stating your problem and requesting a manual registration.
Cancellations must be received by e-mail to the VP Finance at least 24 hours before the event, otherwise the fee is forfeited.
Marketing Opportunities
Open to members and non-members alike
Increase your visibility at a great price with our sponsorship opportunities!
Increase your visibility and reach by sponsoring either the monthly AIC meeting or the AIC Bulletin (our monthly newsletter).
AIC Bulletin
- One sponsor per issue.
- Your logo (up to a 1” visual)
- Up to 100 words describing your services.
Cost per issue: Members $75. Non-members $125.
Total newsletter distribution 1,800+.
Monthly AIC meeting
- Display your company signage at meeting (size restrictions apply)
- Two minutes at meeting to talk about your business at the beginning of the meeting.
- Your sponsorship listed in two AIC e-mail meeting notices (Not the AIC Bulletin which is reserved for the newsletter sponsor)
Cost per meeting: Members $125. Non-members $250.
OTHER GREAT EVENTS
The Society of Internet Professionals (SIP)
SIP Benefit now available to AIC Members
The Society of Internet Professionals (SIP) is pleased to announce that some of our affinity programs are available to AIC Members:
Your Profile Website
Marketing and promotion starts with you, more specifically with your name. Having your own URL is a great way to get your name out there and to start promoting yourself.
If you google your own name and it is not listed on the first page in the search engine results, then you may want to consider having your own URL. It represents permanence, professionalism and a brand. The added benefit is that it is independent of your ISP, which you may change at some point.
SIP has put together a program for non-web designers to create a website with an email under their domain name.
Canadian Association of Professional Speakers (CAPS):
Toronto Chapter
Business Growth
Featuring Colleen Francis
Monday, September 8th, 2008
Discover the profitable - real life - business growth techniques Colleen has used in her own business to grow Engage by over 300% in the last 3 years. You will learn about "Vortex Selling"(tm) to make sales up to 15x more profitable, and "The Fine line between Persistence and Stalking" (tm) to increase call backs and responses from prospects by 80%, as well as new ideas to ensure that clients are calling you everyday so that even when you are out speaking consulting or training, you are booking new business!
Based on her experience with 6 figure speakers inside and outside of the CAPS network Colleen will shatter some "speaking truth norms" about the most valuable asset to your business and how to effectively (and ethically) exploit it to explode your profits!
Visitors Click Here To Pre-Register For This Event
Meeting Time: Registration starts at 6:30; Meeting starts at 7:00.
Where: Travelodge Hotel, 925 Dixon Rd (near airport) Eatonville Room. It is just north of the 401, close to the Pearson airport.
Member's evening fee included in membership. Visitor's evening fee $60.00.
The Mississauga Technology Association (MTA):
8th Annual Who\'s Who in ICT
The 2008 Partnering Forum will take place on Tuesday, September 23, 2008 from 7:30am to 12:10pm at the Metro Toronto Convention Centre (South Building), Salon 701.
Other activities will take place from 1:00pm to 3:00pm. These additional events are designed to promote international partnering and alliances between companies to foster growth and development.
- Keynote Presentations
- Thirty, one-minute elevator presentations by pre-selected award winning exhibiting companies to an audience of Government representatives, Canadian and international companies
- Tabletop exhibits by 50 companies
- Networking and partnering opportunities
- Power panel of senior respresentatives from multinational companies, who will discuss what they look for when seeking partners
Tuesday, September 23, 2008 - 7:30am
Metro Toronto Convention Centre (South Building), Salon 701
XL Results Toronto
Please visit the following XL Results website for upcoming events
http://xlresultscanada.com/blog/events/
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