AIC Meeting - Mon. Jan. 31, 2011, 7 - 9:30 PM, Crowne Plaza

Association of Independent Consultants (AIC)
in association with the Society of Internet Professionals (SIP)
presents:

Marketing for 2011 

Presented By:  

Promod Sharma

Marketing Actuary from Taxevity 

Marketing for 2011

How do you get your prospects to pick you over your competitors? How do you stay in touch before and after a sale? How do you create a powerful first impression without even being there?

Your expertise is rarely enough to establish trust and grow your business. Why not market better? Discover simple, inexpensive techniques you can use now.

Learn how to unleash the power of LinkedIn, Twitter, podcasts, YouTube, newsletters and blogs. Find the right medium for a message. Get your questions answered by a consultant who reveals what he has used and who does not selling any marketing services.

It's time to stop marketing like it's 1999. Or 1989.

Promod Sharma 

What does an actuary know about marketing?

Promod has devoted his life to life insurance. He designed products and then advised A-list advisors on their A-list clients. Now he directly helps successful entrepreneurs, wealthy families and generous donors. What does that have to do with marketing? Plenty. Imagine the challenges in marketing life insurance. Few know of the many tax advantages. So they needlessly bear the financial risks of living too long, dying too soon and overpaying taxes.

Promod started blogging in 2007 to educate the public (Riscario Insider) and help entrepreneurs market better (Marketing Actuary). He expanded to  LinkedIn, podcasts, tweeting and newsletters (Marketing Reflections). The lessons from those experiments form the basis of the presentation.

DATE: Monday, January 31, 2011

TIME: Registration 7:00pm

(Programme begins 7:15pm)

PLACE: Crowne Plaza Airport

33 Carlson Court, Toronto

on-site parking $5.00 ( DO NOT PAY AT THE PARKING KIOSK: Report to the front desk and pay special $5 rate.)

For more information on AIC contact us at: 416-410-8163 or by e-mail at info@aiconsult.ca or visit http://www.aiconsult.ca/

Meeting Fees: AIC 2009 Members & SIP Members $10.00 Visitors $30.00

NEW in 2011:  New AIC members and renewing AIC members attend meetings for FREE.  This is a new benefit of membership being introduced in 2010.  Until the AIC member's month of renewal, the meeting fee is $10.00.

AIC, SIP, and XL Toronto Members must show their membership cards at the door to get the special member rate.

Special offer for AIC Members - Your guest registers at the preferred rate of $25.  Member and guest must register together to get this discount.  Until your month of renewal, when you bring a guest, your registration is FREE. 

VISITORS PRE-REGISTER ONLINE THROUGH PAYPAL BY MAY 28 AND RECIEVE A 20% REDUCTION  (DISCOUNTS ARE NOT COMBINABLE)

2009 MEMBERS PRE-REGISTER ONLINE THROUGH PAYPAL BY MAY 28 AND HELP US REDUCE LINE UPS AT THE DOOR (2010 and 2011 members free)

NOTE:  If you're having technical difficulties pre-registering on-line, please send us an e-mail directly at finance1@aiconsult.ca stating your problem and requesting a manual registration.

Cancellations must be received by e-mail to the VP Finance at least 24 hours before the event, otherwise the fee is forfeited.