AIC Meeting October 27, 2008, 7-9:30pm: Novotel Airport

Association of Independent Consultants (AIC)
in association with the Society of Internet Professionals (SIP)
presents:

How to Make Love to Your Customers

Presented by:

Saul Colt

Head of Magic, FreshBooks.com

We all suffer at the hands of big nameless/faceless companies who see past you straight to your wallet.  As a small guy, that just makes it too easy to exceed your customers expectations.  Just pay them attention and treat them well!  Be passionate about each and every customer.  Just like pink became the "new black", Customer Service is the new marketing.  Customer Service is a mindset and the mindset should be to "Make Love to Your Customers".

Of course, you don't win a beau by buying a $200 dinner.  It's what you say and do that counts.  As an independent, 'you' are your own brand.  Don't just do your job for your customer, do your job with gusto!  Entertain your customers, teach your customers, do unexpected favours for your customers.  Do anything to show you're passionate about them.

Start just by doing the little things that big companies think are too much trouble.  Remind your customers how much they mean to you!  Take your customer out for lunch, or send them cookies for the holidays, or remember their birthdays.

Then pay attention to what they're saying, even things that have nothing to do with you.  We all know about remembering their kid's names, but what about making them smile when they just had a really bad day?

Finally, stay in touch with your customers, even when you have nothing to sell them.  Don't make it an on-again off-again relationship.  You never know when there is an opportunity for you to help them, or show them how much you care.  They'll return the favour!

These are a few of hundreds of great examples that show customers love and when you have that, you'll have an unbeatable competitive edge and a reason for people to refer you!

Visit this link from INC Magazine to read the Blogs on Saul's presentation on this topic "How to Make Love to Your Customers".  You don't want to miss it!

http://blog.inc.com/start-up/2008/08/love_is_all_you_need_plus_a_bl.html

Saul Colt likes to build stuff, but since he isn't that handy he chooses to assist in growing great companies.  As Zipcar Inc's first international employee, Saul launched the company's first foray into the Canadian market and was instrumental in getting the Toronto operation off the ground.  Saul is an accomplished marketing professional, with more than a decade of diverse high-level experience and a respected publisher, having led his company SSS Comics to infamy, super-hero style.  When Saul is not working he can be found watching TV or playing spin the bottle.

http://www.freshbooks.com/team/saul 

DATE: Monday, October 27, 2008

TIME: Registration 7:00pm

(Programme begins 7:30pm)

PLACE: Novotel Airport Hotel

135 Carlingview Drive, Toronto
on-site parking $5.00 ( DO NOT PAY AT THE PARKING KIOSK: Report to the front desk and pay special $5 rate.)

For more information on AIC contact us at: 416-410-8163 or by e-mail at info@aiconsult.ca or visit http://www.aiconsult.ca/

Meeting Fees: AIC & SIP Members $10.00 Visitors $25.00

AIC, SIP, MTA and XL Toronto Members must show their membership cards at the door to get the special member rate.

Special offer! If you're an AIC Member, and you bring a guest, you get in together for only $20 total. (Save $15) Member and guest must register together to get this discount.

VISITORS PRE-REGISTER ONLINE THROUGH PAYPAL BY OCTOBER 26 AND RECIEVE A 20% REDUCTION  (DISCOUNTS ARE NOT COMBINABLE)

MEMBERS PRE-REGISTER ONLINE THROUGH PAYPAL BY OCTOBER 26 AND HELP US REDUCE LINE UPS AT THE DOOR

NOTE:  If you're having technical difficulties pre-registering on-line, please send us an e-mail directly at finance1@aiconsult.ca stating your problem and requesting a manual registration.

Cancellations must be received by e-mail to the VP Finance at least 24 hours before the event, otherwise the fee is forfeited.