AIC Meeting August 25, 2008, 7-9:30pm: Novotel Airport

Association of Independent Consultants (AIC)
in association with the Society of Internet Professionals (SIP)
presents:

The Media Wants You!

 Presented by:

  Janette Burke

     Founding Creator  

   'Your Marketing Magnet'  

In this interactive and informative presentation, participants will benefit from Janette's expertise, inside tips and proven techniques, and gain a firm understanding of:

• What PR is & how it differs from advertising
• How these two distinct forms of promotion compliment each other
• How the PR process works & when to add PR to their marketing & communication mix in order to generate affordable and effective publicity and promotion for their businesses
• How to deal with the media in order to secure high-impact print, radio, TV and Internet coverage
• What a press release is & why and when they need one
• How to determine their unique hooks, angles & story lines
• A general overview of what they must put in to their release in order to grab the media's attention
• A general overview of what a media kit is & what must be put into one
• And much more!

Janette Burke is the Founding Publicist of Prime Time PR and former Editor of PRtalk, Canada's only on-line PR magazine that she created to help entrepreneurs, business owners, professionals, marketing directors, book authors, speakers and coaches understand the differences between PR and advertising and effectively use PR to grow their businesses.

Janette is a marketing/PR Coach, Consultant, Project Manager, Speaker, Trainer, Workshop Facilitator, and Columnist for The York Region business Times, Women with Vision! Magazine, Women Can Do Anything, and Elevation Profile Marketing's Celebrating Achievement. 

She is also the creator of Janette Burke, 'Your Marketing Magnet', home of "Janette's Marketing/PR Process TM" (JMPP), her unique, customized, cost effective, get results-now, 1:1 and group workshops, marketing/PR Coaching, consulting and training program.

Comprised of her life's work, JMPP combines over 17 integrated marketing/PR topics, functions and programs and comes jam-packed with her invaluable marketing/PR know-how, assessments, feedback, insider tips, action-plans, innovative ideas, proven promotion strategies, resources, and much more.

www.yourmarketingmagnet.com

DATE: Monday, August 25, 2008

TIME: Registration 7:00pm

(Programme begins 7:30pm)

PLACE: Novotel Airport Hotel

135 Carlingview Drive, Toronto
on-site parking $5.00 ( DO NOT PAY AT THE PARKING KIOSK: Report to the front desk and pay special $5 rate.)

For more information on AIC contact us at: 416-410-8163 or by e-mail at info@aiconsult.ca or visit http://www.aiconsult.ca/

Meeting Fees: AIC & SIP Members $10.00 Visitors $25.00

AIC, SIP, MTA and XL Toronto Members must show their membership cards at the door to get the special member rate.

Special offer! If you're an AIC Member, and you bring a guest, you get in together for only $20 total. (Save $15) Member and guest must register together to get this discount.

As there will be prepared TAKE HOME MATERIAL, we will require PRE-REGISTRATION for this meeting to ensure we have enough for everyone.  Please follow the links below to pre-register for this event!

VISITORS PRE-REGISTER ONLINE THROUGH PAYPAL BY AUGUST 24 AND RECIEVE A 20% REDUCTION  (DISCOUNTS ARE NOT COMBINABLE)

MEMBERS PRE-REGISTER ONLINE THROUGH PAYPAL BY AUGUST 24 AND HELP US REDUCE LINE UPS AT THE DOOR

NOTE:  If you're having technical difficulties pre-registering on-line, please send us an e-mail directly at finance1@aiconsult.ca stating your problem and requesting a manual registration.

Cancellations must be received by e-mail to the VP Finance at least 24 hours before the event, otherwise the fee is forfeited.