AIC Meeting April 27, 2009, 7-9:30pm: Hotel Toronto Airport

Association of Independent Consultants (AIC)
in association with the Society of Internet Professionals (SIP)
presents:

The Packaged Consultant

Presented By: 

Bill Bishop

Bishop Information Group Inc.

Learn how to achieve your full potential as a consultant by packaging and leveraging your BIG Idea!

Why are some consultants always in demand?  Why are some consultants well-known in their industry, some famous, even household names?  Why are some consultants thriving, while others live from contract to contract?

One major reason is packaging.  The really successful consultants have packaged their BIG Idea, the core concept that unites all of their theories, ideas, and philosophies.  They have then leveraged this BIG Idea in the form of keynote presentations, workshops, webinars, books, audio presentations, videos, web sites, conferences, and coaching programs.

Most consultants do not achieve their full potential because they have not packaged their BIG Idea, Bill says.  They are great advisors and they have great ideas, but they are all over the map.  They have not pulled together all of their ideas and theories into a single, definable and memorable package.

If you would like to learn how to package your BIG Idea, attend this presentation/workshop by Bill Bishop. 

You Will Learn:

How to identify and package your BIG Idea; the core concept that unites all of your theories, ideas and philosophies

• How to package the benefits of your theory using Models and Anti-Models
• How to plot and communicate the steps of your Transformational Process
• How to identify and package your Signature Activity, the most important action your clients must take to achieve their desired transformation
• How to develop an out-of-context mystery theme that will ignite the imagination of your prospects
• How to package memorable analogies and parables aligned with your BIG Idea
• How to leverage your packaged BIG Idea into multiple marketing tools such as keynote speeches, workshops, webinars, books, audio presentations, videos, web sites, conferences, and coaching programs

Bill Bishop is the CEO of Bishop Information Group Inc., a branding and packaging company for entrepreneurs, business owners, and consultants of all kinds.  Over the past 20 years, Bill and his team of coaches have helped more than 4,000 advisors, consultants and experts identify, brand and package their BIG Idea. 

Bill is also the author of four best-selling books, including "How to Sell A Lobster", now sold in more than 25 countries in 12 languages.  Bill has given hundreds of speeches and workshops about branding and packaging BIG Ideas.

www.biginc.com

DATE: Monday, April 27, 2009

TIME: Registration 7:00pm

(Programme begins 7:30pm)

PLACE: Crown Plaza Hotel

33 Carlson Court, Toronto

on-site parking $5.00 ( DO NOT PAY AT THE PARKING KIOSK: Report to the front desk and pay special $5 rate.)

For more information on AIC contact us at: 416-410-8163 or by e-mail at info@aiconsult.ca or visit http://www.aiconsult.ca/

Meeting Fees: AIC & SIP Members $10.00 Visitors $25.00

AIC, SIP, and XL Toronto Members must show their membership cards at the door to get the special member rate.

Special offer! If you're an AIC Member, and you bring a guest, you get in together for only $20 total. (Save $15) Member and guest must register together to get this discount.

VISITORS PRE-REGISTER ONLINE THROUGH PAYPAL BY APRIL 27 AND RECIEVE A 20% REDUCTION  (DISCOUNTS ARE NOT COMBINABLE)

MEMBERS PRE-REGISTER ONLINE THROUGH PAYPAL BY APRIL 27 AND HELP US REDUCE LINE UPS AT THE DOOR

NOTE:  If you're having technical difficulties pre-registering on-line, please send us an e-mail directly at finance1@aiconsult.ca stating your problem and requesting a manual registration.

Cancellations must be received by e-mail to the VP Finance at least 24 hours before the event, otherwise the fee is forfeited.