Association of Independent Consultants (AIC)
in association with the Society of Internet Professionals (SIP)
presents:

Ditch Your Pitch

How To Create A Powerful Positioning Statement That Actually Gets People Interested!

Presented By:  

Michel Neray

Founder & Chief Differentiation Officer

The Essential Message®

Any textbook will tell you what a positioning statement is and why you need it. In this Essential Message Workshop, Michel will show you how to create the most compelling Positioning Statement for you -- and how to turn it into a powerful sales tool that you can easily and naturally use in any conversation!

If you're like most people in business, you already know that a positioning statement is an essential element in your sales and marketing toolbox. But having sat through other sales and marketing presentations, you might be worried that working on your positioning statement will be just another word-play exercise that won't do anything to build sales.

The simple, proven fact is that a well-developed positioning statement enables you to focus your energy on the real business of getting sales. And when it's applied properly to your website, sales material and networking conversations, your positioning statement becomes your most powerful ally in attracting the right customers, right away.

You'll learn:

• The 5 core elements that every positioning statement should have. (Even if you already have a positioning statement, it's almost guaranteed you're missing one of them.)
• The mistake that almost all businesses make when using their positioning statement in their marketing materials (and how you can avoid it.)
• How to turn your positioning statement into a compelling conversation starter at networking events and in sales situations.
• And more!

ABOUT MICHEL NERAY:  

Since 2003, Michel has helped thousands of independent professionals and growing corporations discover and communicate their authentic competitive advantage.  (www.EssentialMessage.com)

That's how Michel has helped thousands of independent professionals, entrepreneurs and growing corporations double, triple and even quadruple results, (without manipulative sales techniques.)

Michel has a science undergraduate degree from the University of Waterloo and an MBA from McGill University. He also has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive.

Michel co-authored "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. In 2005, his chapter, "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'.

He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts and authors.

For information about Michel's workshops, keynote speeches or eWorkbooks, or to sign up for his free newsletter, please go to www.neray.com 

DATE: Monday, March 29, 2010

TIME: Registration 7:00pm

(Programme begins 7:30pm)

PLACE: Crowne Plaza Airport

33 Carlson Court, Toronto

on-site parking $5.00 ( DO NOT PAY AT THE PARKING KIOSK: Report to the front desk and pay special $5 rate.)

For more information on AIC contact us at: 416-410-8163 or by e-mail at info@aiconsult.ca or visit http://www.aiconsult.ca/

Meeting Fees: AIC 2009 Members & SIP Members $10.00 Visitors $30.00

NEW in 2010:  New AIC members and renewing AIC members attend meetings for FREE.  This is a new benefit of membership being introduced in 2010.  Until the AIC member's month of renewal, the meeting fee is $10.00.

AIC, SIP, and XL Toronto Members must show their membership cards at the door to get the special member rate.

Special offer for AIC Members - Your guest registers at the preferred rate of $25.  Member and guest must register together to get this discount.  Until your month of renewal, when you bring a guest, your registration is FREE. 

VISITORS PRE-REGISTER ONLINE THROUGH PAYPAL BY MAR 29 AND RECIEVE A 20% REDUCTION  (DISCOUNTS ARE NOT COMBINABLE)

2009 MEMBERS PRE-REGISTER ONLINE THROUGH PAYPAL BY MAR 29 AND HELP US REDUCE LINE UPS AT THE DOOR (2010 members free)

NOTE:  If you're having technical difficulties pre-registering on-line, please send us an e-mail directly at finance1@aiconsult.ca stating your problem and requesting a manual registration.

Cancellations must be received by e-mail to the VP Finance at least 24 hours before the event, otherwise the fee is forfeited.  

IMPORTANT NOTICE: AIC meetings may qualify for up to 3 hours of CPLD credits for the Society of Management Accountants of Ontario or training credits for CGA Ontario.