Category Archives: Articles
By Oleg Kuzin Remember your own reactions to a badly written instruction sheet, to an incoherent package or to a message that was obviously written by someone who didn’t understand you. You don’t want your customer to react the same … finish reading Working With Translators
By Clint Cora As a motivational speaker, I believe in getting a hero. In order to get motivated to be successful, I find that it is extremely helpful to get a hero. Getting somebody to be a role model for … finish reading Get a Hero to Motivate You For Success
By Keith Thirgood and Helen Walter You all know that the big guys invest big bucks in marketing their brands. Whether it’s Pepsi, GM or FedEx, everything they do goes toward making their brand irresistible to their target market. Without … finish reading Branding and the Smaller Outfit
By Tom Stoyan Since there is not enough time to learn everything you might be interested in, how do you decide what to learn? What follows is a three-step plan that keeps me in good graces with my clients, ahead … finish reading Where Do I Need to Get Better?
By George Torok “Price is what you pay – value is what you get.” Warren Buffett, Chairman of Berkshire Securities) Deliver value that your customers recognize, appreciate and reward. If you want your customers to value what you offer – … finish reading Creating, Recognizing & Measuring Value