Articles
The following articles come from AIC members, experts who have spoken at AIC and other select authors.
To read a full article, simply click on the article title.
By Keith Thirgood and Helen Walter
Keith is Creative Director and Helen is Senior Designer of Capstone Communications Group, a marketing and design firm with years of experience in marketing small and mid-size businesses. They can be reached at (905) 472-2330, or by visiting their website http://www.capstonecomm.com.
Keith is Creative Director and Helen is Senior Designer of Capstone Communications Group, a marketing and design firm with years of experience in marketing small and mid-size businesses. They can be reached at (905) 472-2330, or by visiting their website http://www.capstonecomm.com.
By Clint Cora
There is a concept that I touch upon in my book, The Life Champion In You, called emotional intelligence that I consider very important for achieving success. Emotional intelligence or EQ (or EI) is about how we manage our actions with both others and ourselves as a result of the emotions we feel. The whole premise is that we all feel an emotion as a result of an event or circumstance before we think about it. That is, we feel before we think.
There is a concept that I touch upon in my book, The Life Champion In You, called emotional intelligence that I consider very important for achieving success. Emotional intelligence or EQ (or EI) is about how we manage our actions with both others and ourselves as a result of the emotions we feel. The whole premise is that we all feel an emotion as a result of an event or circumstance before we think about it. That is, we feel before we think.
By Clint Cora
Companies need motivation, especially during these tougher economic times. Senior management must find ways to motivate employees in order to have their people perform at high levels. This is also true for associations and their members.
Companies need motivation, especially during these tougher economic times. Senior management must find ways to motivate employees in order to have their people perform at high levels. This is also true for associations and their members.
By Clint Cora
A regular excuse that a lot of people have for not being able to achieve their goals is that they ran out of time. They claim that they are too busy with all the other usual demands of life. They have to work all day and then do all sorts of chores at home. Kids and houses take up all the available time left over in the day. There's no time to pursue all the things that they would really want to do in life. Life is already so overwhelming so who's got time to go after life goals? If this is the case for you, then I hear you loud and clear as I can appreciate all the stresses that life in general have on us. A lot of us are constantly bogged down each day of the week. Good time management has there become a crucial thing to manage our days successfully given these hectic periods.
A regular excuse that a lot of people have for not being able to achieve their goals is that they ran out of time. They claim that they are too busy with all the other usual demands of life. They have to work all day and then do all sorts of chores at home. Kids and houses take up all the available time left over in the day. There's no time to pursue all the things that they would really want to do in life. Life is already so overwhelming so who's got time to go after life goals? If this is the case for you, then I hear you loud and clear as I can appreciate all the stresses that life in general have on us. A lot of us are constantly bogged down each day of the week. Good time management has there become a crucial thing to manage our days successfully given these hectic periods.
By Clint Cora
Just like for companies, goal setting for your own life is very important for success. When many folks try goal setting for the first time, it can be an overwhelming task. Sometimes, this activity cannot be done in one sitting. It may require a few sessions. You might find that you will have to do some soul searching to figure out what goals you really want to accomplish in life. This will determine what success means for you. Then you need to plan out your strategies to achieve this success.
Just like for companies, goal setting for your own life is very important for success. When many folks try goal setting for the first time, it can be an overwhelming task. Sometimes, this activity cannot be done in one sitting. It may require a few sessions. You might find that you will have to do some soul searching to figure out what goals you really want to accomplish in life. This will determine what success means for you. Then you need to plan out your strategies to achieve this success.
By Clint Cora
As a motivational speaker, I believe in getting a hero. In order to get motivated to be successful, I find that it is extremely helpful to get a hero. Getting somebody to be a role model for you keeps you inspired to stay on track while you work towards your own success. Many celebrities such as athletes, movie stars and music artists, serves as our heroes.
As a motivational speaker, I believe in getting a hero. In order to get motivated to be successful, I find that it is extremely helpful to get a hero. Getting somebody to be a role model for you keeps you inspired to stay on track while you work towards your own success. Many celebrities such as athletes, movie stars and music artists, serves as our heroes.
By Keith Thirgood
Although many people use the terms marketing and selling interchangeably, they're not the same thing. It's important to think of them as separate activities requiring different strategies and actions.
Although many people use the terms marketing and selling interchangeably, they're not the same thing. It's important to think of them as separate activities requiring different strategies and actions.
By Keith Thirgood
By Keith Thirgood
Money. For any business, the ultimate goal for having a website is to make money. Your site is not a status symbol, it's a tool, designed to make more money for your business.
Money. For any business, the ultimate goal for having a website is to make money. Your site is not a status symbol, it's a tool, designed to make more money for your business.
By Oleg Kuzin
Remember your own reactions to a badly written instruction sheet, to an incoherent package or to a message that was obviously written by someone who didn’t understand you. You don’t want your customer to react the same way. Just as you select lawyers, accountants, doctors or other professionals based on their reputation rather than on what they charge, take the time to examine the translators’ backgrounds. Ask for a biography or look up that information on their Web site. Their track record illustrates their achievements, so take the time to speak to them about their experiences . Ask them to tell you about their most challenging project, tell them about a translation problem you had in the past and ask them how they would have solved it. Look for a guide, not just a bridge.
Remember your own reactions to a badly written instruction sheet, to an incoherent package or to a message that was obviously written by someone who didn’t understand you. You don’t want your customer to react the same way. Just as you select lawyers, accountants, doctors or other professionals based on their reputation rather than on what they charge, take the time to examine the translators’ backgrounds. Ask for a biography or look up that information on their Web site. Their track record illustrates their achievements, so take the time to speak to them about their experiences . Ask them to tell you about their most challenging project, tell them about a translation problem you had in the past and ask them how they would have solved it. Look for a guide, not just a bridge.
By George Torok
Deliver value that your customers recognize, appreciate and reward. If you want your customers to value what you offer - you must demonstrate that you value them.
Deliver value that your customers recognize, appreciate and reward. If you want your customers to value what you offer - you must demonstrate that you value them.
By Tom Stoyan
Since there is not enough time to learn everything you might be interested in, how do you decide what to learn? What follows is a three-step plan that keeps me in good graces with my clients, ahead of my competition and interested in my work. Perhaps it will work for you.
Since there is not enough time to learn everything you might be interested in, how do you decide what to learn? What follows is a three-step plan that keeps me in good graces with my clients, ahead of my competition and interested in my work. Perhaps it will work for you.
By Clint Cora
As a motivation keynote speaker, I often talk about comfort zones. In fact, along with achieving goals, comfort zones represent one of my favorite topics to speak about. When you hear or see the term 'comfort zone', one can easily visualize a very comfortable sofa in your living room. It's another way of saying that we can easily get too set in our own usual ways and never venture into unknown or uncomfortable territory. So a comfort zone can be viewed as your present way of doing things in any area of your life. Not much motivation there.
As a motivation keynote speaker, I often talk about comfort zones. In fact, along with achieving goals, comfort zones represent one of my favorite topics to speak about. When you hear or see the term 'comfort zone', one can easily visualize a very comfortable sofa in your living room. It's another way of saying that we can easily get too set in our own usual ways and never venture into unknown or uncomfortable territory. So a comfort zone can be viewed as your present way of doing things in any area of your life. Not much motivation there.
By Keith Thirgood and Helen Walter
By Keith Thirgood
UPDATE YOUR CONTENT
UPDATE YOUR CONTENT
By Clint Cora
UPDATE YOUR CONTENT
UPDATE YOUR CONTENT
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